How much does copywriting cost?

As the demand for regular, fresh content increases, many wise managers are beginning to realise that investing in an expert is more time efficient and cost effective than trying to get it done themselves. But how much does writing cost?

I’ve decided to launch 3 new writing packages with ‘price from’ tags attached, to help people gauge if outsourcing their writing makes good business sense for them.

This doesn’t mean that I am now only delivering these packages, far from it. All writing jobs are unique, I deliver an individualised service (package or not) and most clients need a corresponding custom price.

Why do the packages at all?

Good question, imaginary person I’m writing to! I have discovered that many clients need the same sort of thing and I thought it would be helpful to those who are considering outsourcing their writing to see an actual priced package of work.

I’ve gone for three different ones, which meet different client requirements. The price says ‘from £…’ because, as we all know, there are always scammers who will try to get something for nothing. I’ve given a ‘from’ amount based on similar work I’ve done in the past for the expected length of the text type.

The wording is the safety valve for the inevitable eegit that tries to get me to edit their  15 page site, where each page is 5,000 words long! It’s not a guaranteed price, I still have to assess your requirements to make sure we’ve both got a fair deal.

3 New Copywriting Packages

1. Blog Bundles: 4 blogs for (from)£1,500

Otherwise known as the ‘Thank goodness I don’t have to think about that any more!’ Package.

Writing a weekly blog article doesn’t sound like much to start with, until you realise that it means a weekly blog article from now until the end of time!

Initial enthusiasm is hard to sustain, even when you love your business. It is difficult to keep momentum going and prioritise your time to get it done. Unfortunately it can end up being one of those jobs that is constantly nagging at the back of your mind, simply because there’s always the next one. I call it ‘Relentless blogging syndrome’.

What’s in the Blog Bundle?

My blog bundle is 4 blog articles for £1,500. That’s articles that are around 500-700 words. Longer form pieces requiring more in-depth research will cost more. I’m talking about blogs that are about current news stories that are relevant to your brand, answering FAQs about about your service or products and general industry ‘happenings’.

It includes: meticulous research, high authority references, SEO considerations (if you have any),  high quality and consistent tone of voice. That’s your ‘regularly updated content’ done for a whole month – four substantial, blog articles ready for your weekly post.

The most efficient way of using your time and energy is to think through your content plan for, say, 3 months. Once you’ve decided on the topics you want covered, you can stop thinking about it and leave it up to me. We can have a Content Planning meeting to nail it down together (this is an extra cost). Then my overthinking brain’s already working on it!

2: Case Study: 1 case study for (from) £550 

Good case studies are really valuable tools to demonstrate your fabulousness. It gives your wonderful testimonials a context that makes them even more convincing to new clients.

In a case study, we’ll explain why your happy customer is so happy with your service or product. The main elements to any good case study are:

• Why the customer came to you in the first place – including their business context.
• How you helped them
• Result! (For example: increased traffic to their website, built a beautiful conservatory that added £X to the value, saved time and money on automating an otherwise tedious task)

If you don’t already have a testimonial from the client, I’d include a short interview to get a nice juicy quote.

Permissions are all up to you, but everyone likes to talk about their successes, don’t they? And I’ve never known anyone to be refused.

Case studies leave potential customers with the feeling that you understand their predicament and have experience of resolving similar problems.

3. Repurposing from 1 format into another: from £375

So you’ve got a bank of lovely blogs that you want to turn into LinkedIn posts. But you’ve got no time to go through that level of editing yourself.

Or vice versa – you’ve got a sequence of carefully constructed LinkedIn posts, or twitter threads, that you know can become a good blog.

Particularly in a micro or small business, planning to redistribute content is incredibly useful in terms of production. But it doesn’t mean that you’ve actually got the time to do the repurposing.

So, I’ll take 1 blog and turn it into a twitter thread, or LinkedIn post(s), for you. Or the other way round. You link me to a twitter thread and I’ll flesh it out into a short blog article.

To be clear, all the work must originally be your own (or work you’ve paid for).

Pick and Mix

Essentially everything is still a pick and mix selection that you choose to suit your requirements.

I prefer the phrase ‘pick and mix’ to ‘bespoke solutions’ or ‘tailored to fit’. Literally any words you need for your business – online or real life marketing materials.

Get in touch and describe the words you need – and I’ll work out a custom price. This is how I usually work.

But I hope that defining these packages is helpful, in terms of defining some specific work and budget considerations.

I look forward to hearing from you! I’m off to forage for sweeties now…

Image and photo credit: the wonderful Pixabay

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