I love this description of writing because it inextricably links the thinking and the writing – one cannot happen without the other. When you hire a writer you are getting a whole lot more than a word count. Unfortunately, the opposite is also true…bad writing confuses the reader with ambiguous meaning. Confusion around your business
What is a portmanteau? A portmanteau is when the first and last part of two different words are smushed together to create a new word with its own meaning. Like smash + mushed = smushed. This is a nice little explanatory video from Oxford Dictionaries. It is also the name of a big suitcase
“So…what’s your blog about?” My standard answer: “Erm….well…it’s, kind of, well, stuff about words and writing and things like that.” That’s got you hooked, hasn’t it?! Not exactly the eloquent description necessary to tempt regular readers. I finally realised that my problem describing my blog’s content is that I hadn’t clearly defined its purpose to
How do you choose a logo? Choosing a logo for your business seems full of pitfalls and all the advice out there can somewhat muddy the waters. There are the extremes to be avoided; too abstract, too complicated, too generic, the wrong colours for your industry, too boring, too whimsical. I suddenly started taking notice
Why ‘Charlie and the Chocolate Factory’ is my favourite Roald Dahl book My copy nestles between Blyton’s ‘The Enchanted Wood’ and a collection of Proysen’s Mrs Pepperpot stories on the shelf right above my desk. Its pages are yellowed with age and pretty much fall out as soon as you open the cover. The cover
Written a couple of years ago, this is just my reflection on how important the teacher-teaching assistant relationship was to my own professional development. I’m reposting it today to celebrate National TA Day. When I originally posted it, about a year ago, the teaching assistants in my area were beginning their fight against 25% pay
I could just write it myself… Yes, of course you could. So why do people hire professional freelance writers? There are several benefits to hiring a regular, professional writer: 1. Cost effectiveness You do not need to have a writer on staff with a regular salary, regardless of workload. Unless content is your business, your writing
