15th November 2017
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What do I need to discuss with my freelance writer? This is a good question to consider, especially if you’ve never hired a writer before.   After a few years of conversations with clients, I have learned which questions are really crucial to creating a clear, valuable brief. It is simply more efficient to ask

25th October 2017
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I love this description of writing because it inextricably links the thinking and the writing – one cannot happen without the other. When you hire a writer you are getting a whole lot more than a word count. Unfortunately, the opposite is also true…bad writing confuses the reader with ambiguous meaning. Confusion around your business

11th October 2017
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What is a portmanteau? A portmanteau is when the first and last part of two different words are smushed together to create a new word with its own meaning. Like smash + mushed = smushed. This is a nice little explanatory video from Oxford Dictionaries.   It is also the name of a big suitcase

4th October 2017
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“So…what’s your blog about?” My standard answer: “Erm….well…it’s, kind of, well, stuff about words and writing and things like that.” That’s got you hooked, hasn’t it?! Not exactly the eloquent description necessary to tempt regular readers. I finally realised that my problem describing my blog’s content is that I hadn’t clearly defined its purpose to

28th September 2017
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How do you choose a logo? Choosing a logo for your business seems full of pitfalls and all the advice out there can somewhat muddy the waters. There are the extremes to be avoided; too abstract, too complicated, too generic, the wrong colours for your industry, too boring, too whimsical. I suddenly started taking notice

13th September 2017
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Why ‘Charlie and the Chocolate Factory’ is my favourite Roald Dahl book   My copy nestles between Blyton’s ‘The Enchanted Wood’ and a collection of Proysen’s Mrs Pepperpot stories on the shelf right above my desk. Its pages are yellowed with age and pretty much fall out as soon as you open the cover. The